A PR campaign concept for Fashion Revolution:
A Pop-Up tattoo studio for your clothes to promote a customising and 'keeping' mindset to tackle the harmful and unethical effects of fast fashion and single-use buying behaviours. The Fashion Revolution Tattoo Studio encourages longevity through the DIY aesthetic that gives a new lease of life to garments you may be bored of or have considered throwing away. It's a contemporary and creative approach to sustainability while giving your wardrobe an authentic personality that reflects your sense of self. #LovedClothesLast #InkYourClothes
